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Dhani Savla
Customer Retention & Experience @ PharmEasy - BookMyShow - EY
Professional Background
Dhani Savla is a highly accomplished professional currently leading the Customer Relationship Management (CRM) team at PharmEasy, a prominent player in the online pharmaceutical space. With a robust focus on enhancing customer retention and engagement, Dhani plays a pivotal role in identifying cross-selling opportunities that drive customer loyalty and sales growth for the organization. His strategic approach has not only strengthened PharmEasy's market position but has also significantly improved user experience and satisfaction.
Before his tenure at PharmEasy, Dhani showcased his ability to build strong customer engagement initiatives as the Manager of Customer Engagement at BookMyShow, where he was instrumental in developing the BMS Superstar loyalty platform. This program targeted select customers, ensuring a high level of engagement and retention from a top-tier segment. Dhani's responsibilities included the entire product lifecycle—from conceptualizing the idea to designing the marketing strategy—while leveraging data derived from comprehensive consumer insights to inform decisions. These efforts underscored his capability in not just understanding market needs but also executing plans that resonate with targeted demographics.
Dhani's entrepreneurial spirit and proficiency extend into the e-commerce sector, where he served as a Core Team Member in Business and Marketing at RentSetGo, an online gear rental platform. Here, he was at the forefront of Business Development, Product Planning, and Marketing. These roles were crucial in driving revenue growth and ensuring the profitability of the product portfolio, allowing RentSetGo to enhance its competitive edge in the marketplace.
With a career foundation built at renowned firms like Ernst & Young, Dhani has garnered extensive experience in consulting and strategy formulation, emphasizing his versatility and strong analytical skills. His earlier roles as an Associate Consultant and later as a Consultant at EY equipped him with the insights necessary to navigate complex business environments, thereby furthering his professional expertise.
Education and Achievements
Dhani Savla's educational background is as impressive as his professional accomplishments. He graduated with a Bachelor of Technology in Information Technology from the esteemed Veermata Jijabai Technical Institute (V.J.T.I) in 2012. Following his undergraduate studies, he pursued further education that honed his skills in management and marketing.
Dhani has completed a Post Graduate Program in Management, specializing in Marketing, from the prestigious S.P. Jain Institute of Management & Research. Additionally, he expanded his marketing expertise at the renowned Cornell Johnson Graduate School of Management, solidifying his theoretical knowledge with practical real-world insights.
Notable Achievements
Throughout his career, Dhani has achieved significant milestones that speak to his capabilities as a leader in CRM and marketing. His role in establishing the BMS Superstar loyalty platform at BookMyShow exemplifies his deep understanding of customer relationships and brand loyalty, resulting in increased engagement from the company’s most valued customers.
At PharmEasy, Dhani's strategic initiatives aimed at improving customer retention have likened him to market leaders in customer engagement strategies. His innovative approach to identifying and enhancing user experiences has allowed PharmEasy to effectively respond to emerging market trends.
Dhani’s adeptness in e-commerce, particularly through his contributions to RentSetGo, showcases his ability to navigate the dynamic landscape of online commerce successfully. His blend of technical knowledge, management acumen, and marketing skills contribute to his success and establish him as a thought leader in the field.