Dhananjay Khanna

Dhananjay (DJ) Khanna is a multifaceted professional based in London, England, known for his expertise in data science, marketing strategy, and creative design. He holds a Bachelor of Engineering in Computer Engineering from Netaji Subhas Institute of Technology and is pursuing a Master of Arts in Advertising from the University of the Arts London, where he has already earned recognition as a winner of the D&AD New Blood Pencil in 2024.

Professional Experience

DJ Khanna has accumulated over five years of experience in various roles primarily at United Airlines, where he has progressed from a Data Analyst to a Senior Specialist in Advertising and Social Media. His career includes:

• Insights Associate at System1 (July 2024 - Present)
• Senior Specialist, Advertising and Social Media at United Airlines (November 2023 - Present)
• Resident Cartoonist for Advertising Week (April 2024 - May 2024)
• Designer, Digital Marketing at United Airlines (January 2020 - August 2022)
• Associate Analyst, Enterprise Analytics at United Airlines (June 2018 - November 2019)

In addition to his corporate roles, Khanna is also a published cartoonist who has contributed to magazines such as Campaign India and The Drum, focusing on cartoon-led marketing campaigns.

Skills and Interests

Khanna's skill set encompasses data science and analytics, graphic design, copywriting, and marketing strategy. He is particularly interested in marketing effectiveness and behavioral science. His creative pursuits include cartooning, which he integrates into his marketing strategies.

Education

• Bachelor of Engineering (B.E.) in Computer Engineering from Netaji Subhas Institute of Technology (2014 - 2018)
• Master of Arts (MA) in Advertising from the University of the Arts London (2023 - 2024)

Languages

Khanna is proficient in multiple languages:

• English: Native or bilingual proficiency
• Hindi: Native or bilingual proficiency
• Punjabi: Limited working proficiency
• French: Limited working proficiency

Dhananjay Khanna's diverse background in both technical and creative fields positions him uniquely within the advertising industry, blending analytical skills with artistic expression.