Amber Reimer is a seasoned product strategist, with a knack for simplifying complex ideas while crafting beautiful and streamlined user experiences. Her work is centered on the intersection of design, technology, and human behavior. Amber's expertise is rooted in her academic background in interpersonal communication, coupled with years of experience working for Fortune 500 companies like Target and Amazon. Starting as a Marketing Coordinator at NetSpend Corporation, Amber climbed the ranks to become a Senior Product Manager at Amazon, where she currently works. Her previous roles at Target include Director of Product and Store of the Future Apps, Principal Product Manager for Cartwheel Guest Experience, and Manager of Social Experience Design and Social Business Strategy. Amber is also a former Product Strategy Consultant at GoKart Labs and Digital Experience Strategy & Design Consultant, working as a freelancer.