Massachusetts Institute of Technology - Sloan School of Management

American University

University of California, Santa Cruz

Patient Engagement, Services, Advocacy, & Marketing Specialist

Red Bank, New Jersey

Manage a portfolio of key clients, providing subject matter expertise, strategic and tactical planning, and advisory services—design and implement patient-centric marketing, advocacy and patient services programs with consistent results.

Independent Consultant

Responsible for enterprise wide collaboration and execution to enable the planning and execution of selected patient engagement (PE) activities to ensure inclusion of patient perspectives were central to the organization's work across the portfolio and drug development life cycle. Collaborated with partners inside and outside of the organization to solicit and include the voices of the patients in clinical development, market research, medical affairs, health economic and outcomes research (HEOR), patient experience and pharmacovigilance.

Astellas Pharma US

Patient Innovation & Engagement Strategist

Supervised a 12-person team dedicated to the development and implementation of big-picture patient engagement initiatives and mapping of patient journeys and persona development.

Slalom Consulting

Practice Lead, Customer Engagement, Life Sciences SME

Led a department of 5 personnel developing multichannel marketing (MCM) strategy for healthcare and life sciences clients, focused on channel assessment and strategy, and analysis of medical/legal/compliance processes.

HighPoint Solutions

Director

Oversaw the development and execution of marketing practice frameworks and business development plans, among other essential programs, for a portfolio of key clients.

Knowledgent Group (now part of Accenture)

Practice Lead, Life Sciences & Healthcare

Managed a staff of 20 professionals, responsible for overarching digital strategy.

Harte-Hanks

Vice President, Digital Strategy

Worked with select Pharmaceutical and Consumer Product Goods (CPG) clients to develop strategic interactive RM programs to market directly to target consumers, deepen penetration and share of common target market, determine similarities across brands, track consumers as they move towards loyalty and cross-sell and overall, demonstrate the value and efficiency of leveraging an integrated marketing platform.

E-Centives

Client Services Director

Worked with select Pharmaceutical, Financial Services, and High Technology clients to identify and implement brand-level RM programs.  Primary responsibilities included strategic program development, account management, offer creation, requirements gathering and analysis, planning, and program execution.

Paragon Computer Professionals

Strategic Solutions Director

Worked with multi-industry clients to develop and implement strategic enterprise Customer Relationship Management (CRM) engagements.  Primary responsibilities included proposal and strategy development, account management, and execution and management of overall project deliverables.

Alison Broomall