Craig Sherman is a seasoned marketing leader with a proven track record of building brands and driving commercial success. With experience spanning across various industries, including spirits, beauty, and healthcare, he has honed his skills in brand planning, insights, media and digital strategy, integrated marketing, experiential marketing, retail planning and merchandising, P&L management, and team building. A graduate of the University of Maryland - Robert H. Smith School of Business, Sherman has held various leadership roles, including Vice President of Crafted Spirits and Senior Brand Director for Cointreau & Spirits at Rémy Cointreau, Marketing Director at L'Oréal, and management roles at Revlon, IRI, and Pepsi Bottling Group. He prides himself on developing talent and leveraging insights to drive impactful marketing strategies.