Barbara Jones is an accomplished entrepreneur with a wealth of experience in influencer marketing, social media, talent management, technology, and entertainment. Her extensive background includes over 20 years of experience as a senior music business marketing executive with major media companies. She is the Founder of an influencer marketing agency, influencer network, influencer conference, and talent management company.

Barbara's companies provide education, consultation, and liaison services to big brands, agencies, and digital content creators. They focus on developing mutually beneficial relationships and implementing effective brand campaigns with influencers and celebrities in various sectors, such as Food and Beverage, Fashion, Beauty, Lifestyle, Parenting, Wellness, Entertainment, Home Decor, Technology, and more.

Barbara's experience in managing large, high profile projects and global product launches for multimillion dollar budgets makes her a well-rounded manager and leader. She has a strong grasp of financials complemented with solid creative capabilities, offering invaluable insights into business strategy, brand partnerships, social media management, influencer networks, talent management, sponsorship, event planning, and buzz marketing.

Barbara is also a passionate and energetic leader with an entrepreneurial spirit and outstanding integrity. Her expertise makes her a sought-after thought leader and speaker, gaining her recognition as Founder/CEO at Outshine Talent, Founding Board Member at Influencer Marketing Association, Founder/Advisor at Blissful Media Group, Co-Founder at BlissDom Conference, Founder at One2One Network, and holding executive positions at Columbia Records, Warner Bros. Records, Maverick Recording Company, and Sony Music Entertainment.