Predrag Kurcubic is a seasoned professional with a diverse skill set and extensive experience in communication, project planning, data analysis, and media software testing and development.

He excels in client communication, negotiations, proposal writing, project organization, and data management, showcasing proficiency in areas such as questionnaire creation, sampling, database cleaning, and report writing.

With a background in psychology from the University of Belgrade, he brings a unique perspective to his role, enabling him to offer methodological advising and teaching to new recruits.

Having held various roles at Ipsos Strategic Marketing, including Managing Director, Research Director, and Media CT Director, Predrag has demonstrated his expertise in research management, focusing on media consumer trends.