Youssef Mogadam

Youssef Mogadam is a seasoned professional with a wealth of experience in marketing, product marketing, and product management. With expertise in defining target audiences, crafting engaging messaging, and creating relevant content, he has successfully driven user engagement and sales for both consumer and business customers across various industries.

Youssef's impressive achievements include leading successful branding refresh initiatives, launching global products generating significant sales, establishing alternative distribution channels, and developing impactful marketing campaigns that resulted in notable increases in engagement and revenue. He has a strong blend of business and technology acumen, evident from his track record of innovation, product launches, and revenue growth.

Educationally, Youssef holds a Master of Business Administration (MBA) with a focus on Marketing from Pepperdine University and a Bachelor of Science (B.S.) in Electrical, Electronics, and Communications Engineering from Old Dominion University. His professional journey includes roles such as Global Head of Digital Platforms & Partner Marketing at UST, Director of Product Marketing at Spireon, and Global Director of Product Marketing at OK International, among others, demonstrating his extensive experience across various organizations.

Youssef's expertise spans a wide array of marketing domains including Branding, Customer Acquisition, Revenue Growth, SEO/SEM/PPC, Marketing Automation, Mobile Marketing, and Web Design. In product marketing, he excels in areas like Digital Marketing, Buyer/Customer Journey Mapping, Product Messaging, and Go-to-Market Planning. Additionally, his product management skills shine in Competitive Analysis, Agile/Scrum Methodology, and Product Defining & Requirements Gathering.

With a proven track record of driving business growth, leading successful marketing and product initiatives, and demonstrating a strong business acumen, Youssef Mogadam is a valuable asset to any organization seeking expertise in marketing strategy, product marketing, and product management.