Sanne Smits is a highly educated business psychology professional with extensive experience in personnel administration and sales forecasting. With a Bachelor of Business Administration in Finance and Control and a Bachelor of Business Administration in Business Management from Amsterdam University of Applied Sciences, she also holds a Master of Science in Business Psychology with a Distinction from the University of South Wales. Her professional background includes work with globally recognized corporations such as BASF and Cisco, where she focused on personnel administration, sales forecast accuracy, and desk research. Prior to her corporate career, she worked as a receptionist and photographer, demonstrating her diverse skill set. She is passionate about guiding and informing prospective students and has previously worked as an information provider for the Hogeschool van Amsterdam.