John Wittenbraker is a Ph.D. holder in Social Psychology, with a minor in Quantitative Psychology from the University of North Carolina at Chapel Hill. He also holds a B.A. in Psychology, with a minor in Philosophy/Religion from Wabash College. With vast experience in the market research industry, he currently serves as the Chief Science Officer at Ipsos. Before joining Ipsos, he held several positions at GfK, including Global Director for New Business Development, Global Director of Innovation, brand & Customer Experience, Managing Director for Corporate Innovation, Managing Director for Brand & Communications, and Managing Director at GfK ARBOR LLC. He was also the President, Senior Vice President, Vice President, and Senior Project Director at ARBOR, Inc. Additionally, Wittenbraker once taught as an Instructor at the University of North Carolina at Chapel Hill and contributed to Representative Research in Social Psychology Journal as an Editor.