Dexter Chan

Dexter Chan is a seasoned professional with 30 years of experience in business planning, marketing strategy, brand management, customer lifecycle, and digitalization.

He possesses strong technical skills in market and consumer research, data-driven insights, and modeling development, specializing in system-backed CRM and Datamart solutions.

Dexter has deep domain knowledge in business architecture, integrated solutions, and customer experience (CX) implementation within the hospitality, banking, and entertainment industries.

Throughout his career, he has led award-winning initiatives in CX, product innovation, communication strategies, and digital transformation, making a regional impact.

Dexter excels in driving change management processes and collaborating with board-level executives across multinational corporations (MNCs), small and medium enterprises (SMEs), and major corporations.

He pursued higher education at The Chinese University of Hong Kong, where he completed a Master of Business Administration (MBA) and achieved Dean's List honors. He also holds a Bachelor's degree in Business/Commerce from The University of Hong Kong.

Within his professional journey, Dexter has held various key roles, including Executive Manager and Department Head of CRM & Membership Intelligence at The Hong Kong Jockey Club. Prior to this, he served as Executive Manager and Department Head of Market & Membership Intelligence, Senior Manager and Department Head of Branding and Communications, Senior Manager and Department Head of Corporate Business Planning, Marketing Manager (Racing Division) at The Hong Kong Jockey Club. Additionally, he has held positions such as Digital Marketing Manager at HSBC and General Manager at SUNeVision Holdings Ltd.