Dewi Purwati

Chief Operating Officer at LOVE AND FLAIR

Who is Dewi Purwati, Co-founder of LOVE + FLAIR?

Dewi Purwati is the co-founder of LOVE AND FLAIR, a fashion retailer and lifestyle group that curates and incubates home-grown fashion brands in Indonesia.1 2 She founded the company in 2017 with Emily Jaury, after noticing a lack of options between fast fashion and luxury brands in the Indonesian market.2

Some key facts about Dewi Purwati:

She is the co-founder of LOVE AND FLAIR, along with Emily Jaury1 2
They started the company in 2017 to provide a platform for local Indonesian fashion brands2
LOVE AND FLAIR currently operates 6 stores in Indonesia2
In 2022, the company launched a sub-brand called BODIES.CO focused on activewear, athleisure and intimates2
Her LinkedIn profile URL is https://sg.linkedin.com/in/dewi-purwati-a48414643
She is also listed as the Sales and Marketing Manager at Sawasdee Thai Food since 20134

Dewi Purwati and Emily Jaury started LOVE AND FLAIR to fill a gap in the Indonesian fashion market and provide a home-grown platform for local designers. Through their curation of on-trend brands and aspirational content, they aim to inspire women to discover their personal style.2