Devon O'Connor

Devon O'Connor is the Director of A&R at LAVA Records, a position she has held since 2016. Based in Los Angeles, California, she plays a crucial role in identifying and nurturing talent within the music industry. O'Connor's approach emphasizes a holistic understanding of artists' visions and their career development, helping them reach new heights in their musical journeys.134

Professional Background

• LAVA Records (2016 - Present): As Director of A&R, O'Connor is responsible for scouting new talent and overseeing artist development.
• Belligerent Irish Women Publishing (2014 - Present): She is also the owner of this boutique publishing and sync house.
• Universal Music Group (2016): Worked as an Educational Temp in the Insights Department.
• Rock on Philly (2014 - 2016): Contributed to this platform focused on the Philadelphia music scene.
• Inferential Management (2013 - 2016): Served as a social media consultant and tour manager for various artists.
• POC Media (2013 - 2016): Worked as a music supervisor and creative director for corporate events.125

Education

O'Connor earned her Bachelor of Science in Economics from the University of Pennsylvania - The Wharton School in 2017, providing her with a strong foundation for her career in the music industry.1

Contributions to the Industry

Devon O'Connor has shared insights on the evolving landscape of the music industry, particularly how technology impacts artist promotion and distribution. She highlights the importance of strong social media engagement and streaming performance as indicators of an artist's potential success.2