San Diego State University

Vice President, Brand Marketing at Skin Laundry

• Drove PR strategy for both product & service divisions and managed US & UK PR teams.
• Created and executed retail marketing strategy for all 21 global locations.
• Worked directly with Creative Director to help define brand vision and voice and developed all consumer communication and touch points. 
• Approved social media strategy and content including copy and creative.
• Developed and coordinated strategic brand partnerships in the fashion, health and wellness space (Topshop, Rent the Runway, HUM, Nekter Juice Bar, SoulCycle, etc.).
• Created promotional calendar for in-store and online and helped develop marketing collateral including writing copy for in-store signage, eblasts and web banners.
• Led trade marketing efforts for global wholesale accounts including Sephora, Ulta, Bloomingdales, Liberty, Harrods, Harvey Nichols, Cult Beauty and Lane Crawford.
• Conceptualized all in-store events, influencer activations and editor previews in Los Angeles, Chicago, Miami, New York City and London.
• Oversaw all content shoots and model castings.

Skin Laundry

Vice President, Brand Marketing

• Secured all fashion editorial, celebrity and brand coverage; wrote and distributed press materials including seasonal collections, trend pitches and alerts. 
• Developed and executed strategic partnerships with celebrities, brands and charities for exclusive collaborations and limited-edition collections. 
• Developed new product launch strategies, managing eCommerce marketing calendar and writing copy for sales & promotions. 
• Managed all aspects of special events including event logistics and media outreach for grand openings, in-store events, and private celebrity events.
• Placed all advertising buys for print and digital and oversaw digital sponsorships from conception through execution. 
• Secured product placement opportunities for television and film. 
• Cultivated relationships with key entertainment and fashion industry contacts, including celebrity publicists, managers, agents and stylists. 
• Liaised with showroom reps and retail sales associates to ensure marketing materials are current and meet customer needs. 
• Developed and managed annual marketing and PR budgets.

Velvet by Graham & Spencer

Vice President of Public Relations

• Oversaw all marketing initiatives for the retail and wholesale divisions of Michael Stars which included advertising buys, retail promotions, direct mail, online communications and social media.
• Created and approved all brand messaging and social media content.
• Managed all aspects of the Public Relations Department including editorial, stylist and celebrity outreach.
• Wrote all press collateral including press kit materials, press releases, media alerts, etc.
• Responsible for garnering editorial coverage for all divisions of the brand including, knits, outerwear accessories and eyewear.
• Cultivated brand loyalty amongst target-right celebrities through celebrity outreach and product seeding.
• Increased sales by developing strategic partnerships with charitable organizations through the creation of charity tees, in-store events and promotional campaigns.

Michael Stars

Director of PR & Marketing

• Wrote, pitched and executed entertainment launch event concepts as well as entertainment outreach strategies for industry leading consumer, lifestyle and fashion clients including T-Mobile, PlayStation, Samsung, Audi, Avon and Hudson.
• Event production and logistics lead for multiple entertainment clients.
• Created and managed project timelines for high profile events and initiatives.
• Negotiated and entered into contracts with talent, event producers, venues and vendors.
• Selected, managed and worked closely with event production staff and vendors.
• Developed and managed relationships with key celebrities, publicists, managers, agents and personal assistants.

Devon Branam