Brookdale Community College

VP, Digital Brand Marketing at Roc Nation

Focused on CRO to drive eCommerce sales for multiple brands by using big data analytics, industry best
practices, and A/B or multivariate testing to develop 360 strategies, resulting in +26% conversion.
• Audited and refined back-end customer journey tracking to optimize users’ digital footprint; ensuring data usability for future developments and campaign targeting.
• Built automated reporting, dashboards, and data visualizations for C-level stakeholders and external agencies to access centralized, multi-branded KPI’s.
• Identified gaps in marketing strategy across channels and implemented changes to Amazon, Media, Social Media, SEM, and Affiliate campaigns; CPO was lowered by over $200.

Various Companies

Freelance Marketing Leader | Web, Ecommerce, Branding, Digital

Wambi is an enterprise SaaS startup in the health-tech space. 

Led a team of 5 across Brand, Product, Digital, Copy and Creative to develop comprehensive marketing
campaigns and initiatives that drove 3x ARR growth. Promoted from Digital Consultant role.
• Developed a multi-channel campaign with a healthcare media partner that resulted in over $24M in new business opportunities, $2.3M in converted deals, and an ROI of +1000% in the first six months.
• Unified the Sales and Marketing cycles via the implementation of two software to better track, attribute, and convert leads as well as service existing customers - this reduced pipeline churn and inactivity by 27% to date.
• Launched a new resource for gathering and engaging leads to increase brand equity. Currently, the resource has reactivated 12% of dormant prospects in the 60 days since launch.

Wambi

Head of Marketing

ROC NATION is a full-service entertainment company, inclusive of artist and athlete management, label, publishing, touring, film / TV and new ventures. ROC NATION Brands are inclusive of joint ventures D'USSE Cognac (Bacardi) , Armand de Brignac (LVMH), MONOGRAM and other brands such as Team Roc, Made In America Festival, and more....

Strategized, executed, and analyzed digital business for +10 companies across a vast portfolio of
entertainment and consumer brands valued at over $2B with over 19B digital impressions monthly.
• Developed new festival business unit for ABV brand that sold +$3M in its first season with an ROI of +157%
• Audited and optimized ABV brands’ digital marketing strategy to reduce monthly costs by +40% and increase eCommerce revenue; currently at +44%YoY.
• Launched digital influencer campaign to increase brand awareness in a new audience cohort which resulted in over 5M organic impressions across Instagram, Facebook and Twitter and a viral TikTok (+5B views).

Roc Nation

VP, Digital Brand Marketing

TPR Holdings was a holding company in the beauty industry responsible for licensed and owned brands  Elie Tahari Parfums, Diana Vreeland Parfums, John Varvatos Cologne, Mally Beauty, Oscar Blandi Hair, Cargo Cosmetics, ybf Beauty and other brands. 

Developed multi-channel brand marketing strategies for a portfolio of 9 brands to drive aggressive digital
growth that resulted in +12% gross profit margin and +5M monthly impressions.
• Audited and optimized brand marketing strategies to reduce monthly costs by 8.9%; increasing revenue +24.3%.
• Redesigned and re-platformed brand website which resulted in a 100% increase in conversion rate.
• Managed acquisition of a luxury brand across all digital touchpoints to ensure all brand equity was retained with minimal impact on customer experience. SEO page positioning was increased to the first page and SEM efficiencies have grown to a $2.54 return on every $1 spent.

TPR Holdings LLC

Executive Director Digital Marketing

Skills: Team Management · Sales and Marketing · Marketing · Communication · Digital Marketing · Market Segmentation · Problem Solving · Customer Experience · Financial Analysis · Facebook Marketing · Getting Things Done (GTD) Method · Leadership · Strategy · Performance Marketing · Conversion Rate · Analytical Skills · Customer-Focused Selling · ROI Management · E-commerce Optimization · Marketing Budget Management · Business Analysis · Marketing Materials

Director, Ecommerce Sales & Marketing

Developed full-funnel marketing strategies to drive multi-million dollar eCommerce sales for the global
AHAVA.com business to +4% gross profit margin, -5% discount rate, and +10% sales YOY.
• Lead first brand media campaign launch, developing and compiling over 800 assets to launch cohesively over 3 months across all touchpoints including Display, SEM, Social, Affiliate, Email, and 3 websites. Campaign performance reached $3.19 return on every $1 spent and $.5M in revenue in 4 months.
• Partnered with media, affiliate, analytics, and branding agencies to build viable multi-channel strategies to increase conversion and funnel health. Conversion increases rose to an average of +21% month-over-month.
• Managed $3M yearly budget for all marketing channels and developed KPIs for success against short- and long-term strategies with weekly, monthly, and quarterly reporting out to local leadership and global HQ by querying over 500M data points from multiple systems.

AHAVA Dead Sea Laboratories

Global Digital Marketing & Ecommerce Manager

Skills: Digital Marketing · Market Segmentation · Problem Solving · Leadership · Customer Journey Mapping · Critical Thinking

Senior Marketing Consultant

MAKEUP FOREVER is a global beauty brand owned by LVMH - High-Quality Products Inspired by the Needs of Professionals.. 

Managed the inaugural launch of owned eCommerce for the global brand, and 3 websites’ full-funnel eCommerce strategy including analysis of campaigns on owned channels to provide results, comparisons, and recommendations to C-level executives to drive lift on subsequent campaigns.
• Developed eCommerce growth plan that drove +36% gross sales to LY and restructured the SEM strategy which resulted in a 34% increase in source conversions.
• Managed ADA Compliance strategy, auditing, and development ensuring full compliance with all WCAG
standards; results included a +56% compliance rate nine months ahead of the required delivery date.
• Developed and managed global relationships to identify, plan, and implement digital strategies that targeted eCommerce customers; garnering +$40K incremental eCommerce sales in one such initiative and a +20% redemption rate on the last campaign.

MAKE UP FOR EVER

Manager, ECommerce

Managed systematic processing and manual verification of eCommerce orders, submissions, and issues
for over 20,000 United States and Canadian rewards program participants.

Promoted to internal group (LVMH) position at MAKE UP FOR EVER

Parfums Christian Dior

Admin, CRM & eCommerce

Manager of Audits and Compliance (100+ employee DUNKIN' franchise)
Developed & managed strategy for franchise compliance, guest experience, and business development.

Devon A. Phillips