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Devin Sinclair
Chartered Accountant based in London
Devin Sinclair is the Chief Operating Officer (COO) at Bloom & Wild, a leading direct-to-consumer flower and gifting business in Europe.14 He joined the company in 2023, coinciding with Bloom & Wild's 10th anniversary as a business.3
Professional Background
Devin has a diverse work experience spanning several industries.4 Prior to joining Bloom & Wild, he held notable positions including:
- CEO of Mr D Food, South Africa's leading food delivery service
- CEO at Sproutl5
Leadership Style and Skills
Devin is highly regarded for his leadership qualities:
- He is described as a rare leader, combining high intelligence and work ethic with exceptional emotional intelligence (EQ).2
- Known for his ability to inspire loyalty and rally teams.2
- Considered an outstanding addition to the Bloom & Wild team by CEO Aron Gelbard.3
Current Role at Bloom & Wild
As COO, Devin is part of the senior leadership team at Bloom & Wild, working alongside:
Bloom & Wild, founded in 2013, has grown significantly under its current leadership. The company has fulfilled over 20 million deliveries and expanded its operations across Europe, with offices in the UK, Netherlands, and France.1
Devin's role as COO likely involves overseeing the company's day-to-day operations, contributing to its mission of becoming Europe's #1 direct-to-consumer gifting destination, and supporting the company's expansion into new product categories beyond flowers.1
