Devin O'Brien

Devin O'Brien is the Vice President of Marketing at Duke Cannon Supply Co., a position he has held since May 2021. He is based in the Greater Minneapolis-St. Paul area and has extensive experience in marketing and business development across various companies.

Professional Background

• Current Role: Vice President Marketing at Duke Cannon Supply Co. (May 2021 - Present)
• Previous Roles:
  • Vice President of Marketing at Askov Finlayson (April 2019 - April 2021)
  • Vice President of Business Development at Askov Finlayson (June 2018 - April 2019)
  • Marketing Consultant at General Mills (August 2017 - June 2018)
  • Founder of Search and State (March 2012 - January 2018)
  • Various marketing roles at Target from March 2006 to June 2014, including Manager of Lifestyle & Sports Marketing.

Education

Devin O'Brien holds a Bachelor of Arts in English from Saint John's University and a degree in Creative Writing from Queen's University Belfast.12

Contributions and Insights

O'Brien has been instrumental in shaping Duke Cannon's marketing strategies, particularly focusing on content creation that resonates with their target demographic of hard-working men. He emphasizes authenticity and connection with the community through innovative marketing campaigns, including partnerships with sports organizations like the Premier Lacrosse League.34 Under his leadership, Duke Cannon has positioned itself as a challenger brand in the men's grooming market, aiming to redefine traditional perceptions of masculinity and grooming products.345