Boston University

VP of Product at EquityZen

Brooklyn, New York, United States

EquityZen

VP of Product

Skillshare.com

- Evolved the product to help grow the company from a 40 million to 1.6+ billion dollar business.
- Evangelized and built key core product changes across all platforms to improve the new user experience, reimagined engagement across all points of the game, and streamlined the payments process to ultimately delight users and increase revenue.
- Connected the business to the avid user base through in-house user testing, collection of behavior data, and bridging with key business leaders in the industry.
- Invested in architectural product changes to ensure the product could both scale with hyper growth and avoid slowing velocity by incurring technical debt.
- Collaborated with our engineering leaders to create a process to build products without co-located teams that could also scale as the product development department grew from 10 to 100+.
- Recruited and mentored a world class team of Product Managers, UX Designers, and Product Analysts.

FanDuel

Director of Product

Responsibilities:
-  Championed revenue product initiatives through companywide ideation, competitive
analysis, data-modeling, user research, and value based prioritization.
-  Lead the revenue agile scrum team in the company consisting of: PHP/JavaScript
Developers, Designers, Analysts, and QA.
-  Brought consistent process and agile urgency to feature and sprint planning using white
boarding, wire-framing, requirements documentation, technical cost assessment as well as
MVP and other lean start-up techniques.
-  Worked closely with the Director of Product to add metrics based success criteria and KPI’s to
the revenue, engagement, and user acquisition teams.

Accomplishments:
-  Built testing framework that utilizes Splunk, institutionalizing the process for continuously
optimizing the site through A/B testing of landing pages, features, flows, upsells, payment
pages, promotions, and emails to improve all parts of the funnel: user acquisition,
engagement, and revenue.
-  Performed market based price testing in 15+ countries to continuously optimize
subscription conversion rate increasing LTV per user.
-  Managed and optimized conversion metrics, CPA, ARPU, LTV, and ROI of all marketing
campaigns.
-  Decreased cost of user acquisition by implementing Cake Marketing to directly
manage affiliate marketing in house.
-  Built a landing page system to target online ads with specific creative to increase registration
conversion.
-  Analyzed and documented existing payment system APIs with our key payment processors
and gateways:Litle, Global Collect and Vindicia.
-  Identified and resolved complex payment processing logic issues resulting in a reduction in
credit card authentication failure rates by 52% and a two million increase in annual revenue.
-  Introduced BillToMobile as a primary mobile payment provider on Mobile platforms.
-  Diversified revenue model through introduction of add-ons, in app. ad placement, and
points based subscriptions with TrialPay.

SNAP Interactive, Inc.

Product Manager

- Translate raw transactional data into clear measures of business goals and revenue targets.
- Create reports that empirically demonstrate the effectiveness of ICE Link products and services in meeting both client business goals and overall industry requirements.
- Produce statistical analysis and data manipulation tools (using SQL, MS Access and Excel) that query directly from internal databases and external data sources.
- Direct all aspects of project management: understanding the business objective, designing the specifications of the solution, and working with colleagues to deliver the final product.
- Bridge management and technology teams to create realistic benchmarks in a start-up enterprise environment.
- Monitor data trends in the CDS market to propose lucrative business ideas for the electronic platform in a dynamic environment.

Devashish Kandpal