Devapriya Khanna

Devapriya Khanna is a seasoned brand strategist, consultant, and entrepreneur who has dedicated over 18 years of her professional career to marketing, business management, and coaching. Khanna is the founder and CEO of 212 Degrees Brand Lab, a brand consultancy firm that helps entrepreneurs, executives, and enterprises to create memorable brands and profitable businesses. She is also the founder of Connexus, a business community that brings together business owners, entrepreneurs, and corporate leaders.

Khanna's mission is to support individuals and enterprises in delivering brand impact and business efficiency to attain top-of-mind recall and be the brand of choice for their target audience. She specializes in coaching individuals to help them build their personal brand, develop leadership, communication, and executive presence. Her consulting services include branding and business performance, with personal branding and business acceleration methodologies at the core.

Before becoming an entrepreneur and coach, Khanna held various roles in marketing and business management at Nestle, GE, ICICI Prudential, and Carlsberg. During her corporate career, she helped launch, build, and nurture powerful global brands that won consumer confidence and delivered outstanding business results. Khanna's pre-entrepreneurial experience has heavily influenced her current practice, and she uses the real-life experience garnered during her 18 years in the corporate world to blend it into her certified coaching programs.

Khanna studied Entrepreneurial Studies and Entrepreneurship at London Business School and earned a Master's in Business Administration with a focus on marketing and communication from the International Management Institute - Imi. She also holds a Bachelor's in Arts from Presidency College and another Master's in Business Administration in Marketing and Communication from the International Management Institute.