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Devaki Marathe
Group Head Planning at Ogilvy
Professional Background
Devaki Marathe is a dynamic and innovative social media strategist and content creator with a demonstrated ability to develop engaging content and impactful social media strategies. With over five years of experience, Devaki has collaborated with an impressive portfolio of more than 40 renowned brands across three influential agencies, showcasing her versatility and expertise in the digital marketing landscape.
Her profound belief in the significance of topical moments, memes, and regional content has manifested in several successful campaigns that have resonated with diverse audiences. One notable highlight of her career is her work with Burger King India, where she played a pivotal role in creating the innovative and whimsical campaign known as the 'Flirty Whopper,' which received accolades for its creative engagement and relevance to contemporary pop culture.
Devaki's professional journey is marked by her tenure at prestigious companies, where she has held key positions that reflect her growth and strategic insights in the field of advertising and marketing. As the Group Head of Planning at Ogilvy, one of the leading advertising agencies globally, she continues to influence and guide digital strategies that amplify brand messaging and consumer engagement.
Education and Achievements
Devaki Marathe's academic foundation is rooted in her specialized studies in advertising and marketing. She completed her Post Graduate Diploma in Management (PGDM) at the Xavier Institute of Communications, which is renowned for fostering innovative marketing minds. Additionally, she earned her Bachelor's degree in Mass Media (BMM), with a focus on advertising from R. D. National College, where she honed her skills and developed a keen understanding of media landscapes.
Throughout her educational journey, Devaki has absorbed knowledge that allows her to seamlessly integrate creative strategies with data-driven insights, making her an asset in the fast-evolving sphere of digital marketing. Her educational experiences have not only equipped her with critical thinking abilities but have also nurtured her passion for creative storytelling through various media channels.
Notable Positions
Devaki has built an impressive career that showcases her adaptability and keen insight into the rapidly changing landscape of social media. Before her current role at Ogilvy, she held several significant positions, including:
- Project Supervisor - Strategy at Mirum India (Formerly Social Wavelength): Here, she crafted strategies that led to enhanced client engagement and brand visibility.
- Sr. Creative Strategist at Schbang: Devaki played a key role in developing creative campaigns and establishing brand narratives that resonated with target audiences.
- Sr. Creative Strategist and then Sr. Strategist at FoxyMoron: Her strategical input was integral to the development of successful marketing campaigns that aligned with client goals and market dynamics.
- Digital and Syndication Executive at Times Television Network: In this role, she fostered content distribution strategies that broadened the network's reach and maximized audience engagement.
Achievements
Devaki's achievements are testaments to her innovative mindset and dedication to excellence in social media strategy and content creation. Her work has not only elevated brands but also contributed to the evolution of digital marketing practices in India.
- Devaki's campaign for Burger King India, 'Flirty Whopper', illustrates her ability to seize contemporary cultural moments and turn them into engaging marketing opportunities. This campaign has been widely recognized for its creativity and effectiveness in generating buzz on social media platforms.
- Through her roles across various agencies, Devaki has constantly pushed creative boundaries, ensuring that each brand she works with remains relevant and relatable to its audience.
With a unique blend of creativity, strategic thinking, and a profound understanding of the digital landscape, Devaki Marathe continues to inspire brands to connect more meaningfully with their audiences, making her a remarkable force in the world of social media and advertising.
Achievements
Devaki Marathe is recognized for her outstanding campaign for Burger King India, known as 'Flirty Whopper', which exemplified her creativity and strategic thinking. Her strategies have substantially improved client engagement and brand visibility across various platforms, earning her respect within the industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.