Despina Exadaktylou (She/Her)

Despina Exadaktylou is a prominent Product-Led Growth (PLG) expert and the founder of Product-Led Growth Hub, which is described as the World's 1st PLG Academy.1 She is a SaaS expert with nearly ten years of experience in the industry, originally starting as an inbound marketer before becoming deeply focused on product experience and user onboarding.2

Key highlights about Despina include:

• Professional Background: She transitioned from inbound marketing to specialize in product experience, particularly user onboarding2
• Expertise: She is known for conducting original research on Product-Led Growth and Product-Led Onboarding1
• Mission: She aims to evangelize PLG practices across the SaaS spectrum and help organizations make the transition to a product-led strategy2
• Achievements:
  • Founded Product-Led Growth Hub
  • Developed training programs for executives on PLG strategies
  • Brings real-life experience to training, emphasizing critical thinking and product experience2

Despina is also active in the tech community, having been featured in numerous Product-Led Growth events and working to bring PLG to Europe.1 Her work focuses on helping organizations understand and implement product-led growth strategies, with a particular emphasis on transforming how companies approach product development and customer acquisition.