Deshika Adkins

IT Marketing Hacker, Lead Gen Expert: You really can get 20 conversations with decision makers within weeks.

Deshika Adkins is a prominent figure in digital marketing and sales strategy, currently serving as the Chief Marketing Hacker and CEO of Magic Marketing Operations (MMO), a firm specializing in helping IT companies grow their sales through innovative marketing strategies. Based in the Denver Metropolitan Area, she combines her expertise in digital marketing with a strong background in project management and cybersecurity.

Professional Background

Magic Marketing Operations: Since September 2016, Adkins has led MMO, focusing on developing systems that generate leads and enhance sales for technology companies. Her approach integrates various digital marketing techniques, including LinkedIn marketing, content marketing, and demand generation, to create effective lead generation campaigns for clients.1 2
Adkins Technologies: Prior to her role at MMO, she served as the VP of Marketing at Adkins Technologies from 2007 to 2016. Here, she successfully doubled the company's monthly recurring revenues within seven months by implementing automated marketing systems and generating over 1,700 qualified leads.1
Cybersecurity Strategic Alliance Inc.: Deshika is also the founder of this organization, which aims to empower cybersecurity sales professionals through networking and strategic partnerships.1

Education and Credentials

Deshika holds an MBA and a JD, showcasing her strong academic foundation that complements her professional endeavors. She is recognized as a CMMC Registered Practitioner (CMMC RP), indicating her expertise in cybersecurity standards relevant to the Department of Defense.1

Impact and Philosophy

Adkins emphasizes a results-driven approach in her work, often stating that her strategies not only aim for immediate sales growth but also focus on teaching clients sustainable practices for long-term success. Her firm is known for its commitment to building strong client relationships through educational outreach and tailored marketing solutions.2 3

In summary, Deshika Adkins stands out in the realm of digital marketing and sales operations, leveraging her extensive experience to drive growth for IT companies while fostering a community of professionals in the cybersecurity space.