Ruud Janssen, DES, CMM

Ruud Janssen is a notable figure in the event management industry, serving as the Founder and Managing Partner of Event Design Collective GmbH. He is recognized for his extensive expertise in event design, facilitation, and strategic advising, particularly within the global meetings sector.

Professional Background

• Event Design Collective GmbH: Ruud co-founded this organization, which evolved from their initial startup, Event Model Generation. The company focuses on using design thinking to enhance event planning and management through tools like the Event Model Canvas, a strategic framework for designing and documenting events. This methodology emphasizes visual thinking and collaborative analysis to optimize event outcomes.1
• Author and Educator: He is also an author of influential works in the field, including the "Event Design Handbook" and "Design to Change," which provide frameworks for innovative event design.1
• Recognition: Ruud has been acknowledged as one of the nine most influential meeting professionals shaping the future of the industry, a testament to his impact and leadership in event design.1

Skills and Specialties

Ruud's skill set includes:

• Facilitation: Both online and offline.
• Event Design: Utilizing innovative methodologies for creating impactful events.
• Business Modeling: Developing new business models within the event space.
• Marketing: Expertise in new media marketing strategies tailored for events.

He holds certifications such as:

• Certified Meeting Manager (CMM)
• Certified Digital Event Strategist (DES)

Personal Interests

Beyond his professional endeavors, Ruud has a variety of personal interests including slow food, oenology, scuba diving, jazz music, and cooking. He is also an aspiring student of the alphorn, showcasing his diverse passions outside of work.1

Ruud Janssen's contributions to the field of event management reflect a blend of creativity, strategic insight, and a commitment to enhancing the effectiveness of events globally.