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Derrius Clark
Programmatic, Mobile, and OTT Video Solutions Specialist, Experienced Professional across Adtech, Martech, Fintech. APAC and US Markets
Professional Background
Derrius Clark is a prominent sales and business development expert with over a decade of extensive experience in digital media and business development. He has successfully forged notable partnerships with leading media organizations including Tribune Media, Hearst Digital, Meredith Corp, Vox, and Turner Digital. His proficiency in the field of digital advertising is underscored by his ability to negotiate strategic partnerships that result in multiyear agreements with high-profile companies such as Adap.tv, Tremor, Pubmatic, LiveRail, Rubicon, Cox Digital, Sovrn Digital, Casale, Vdopia, Tubemogul, Coull, and Smaato.
As the current Director of Programmatic Partnerships - Global at Taboola, Derrius leverages his wealth of knowledge and experience to drive business growth through innovative sales strategies and effective team management. Prior to this role, he held various senior positions at Taboola, including Director of Programmatic Partnerships - Americas and Director of Video, Head of Programmatic Demand for the APAC Region. His diverse career reflects a strong trend of leadership and excellence in managing complex digital media operations, particularly in programmatic video revenue.
Derrius's earlier career stages included significant positions in reputable firms such as ConvertMedia, Beanstock Media, 24/7 Real Media Inc., a WPP Company, and NCC Media. His expertise in negotiation and strategic partnerships has allowed him to build successful sales teams while also driving substantial revenue growth for his organizations.
Education and Achievements
Derrius's educational journey highlights his commitment to acquiring a strong foundation in communication and advertising. He completed his Bachelor of Science degree in Communication with a concentration in Advertising at Boston University, one of the leading institutions for media studies. Prior to his time at Boston University, he attended several esteemed foundational schools, including Our Lady of Good Counsel in Detroit and Fort Worth Country Day, where he received his high school diploma. Furthermore, his education at University Liggett School equipped him with essential skills that have propelled his career.
Skills and Specialties
Derrius is well-versed in various aspects of sales and business development within the digital media landscape. His specialties include ensuring effective negotiation strategies, building and managing sales teams, as well as grasping the nuances of instream and outstream media management. His involvement in mobile video and new media sales showcases his ability to adapt to the continuously evolving dynamics of the digital marketplace. Notably, Derrius is also adept at public speaking and advanced persuasion techniques, allowing him to communicate ideas powerfully and effectively, which is vital in any sales-oriented environment.
Among his key skills are competitive analysis and market research, which enable him to identify market trends and capitalize on new business opportunities. His strategic insight into media management has made him a respected figure in the industry, making him a key influencer in digital sales and business strategy development.
Notable Milestones
Some of the significant milestones in Derrius's career include his successful tenure in developing programmatic partnerships at Taboola. He played a crucial role in transforming the company's approach to digital advertising through innovative broadcast solutions and revenue strategies. Moreover, his prior experience at ConvertMedia, where he served as Vice President of Business Development, underscores his ability to foster relationships that result in mutual growth and success for both clients and businesses.
tags':['Sales Expert','Business Development','Digital Media','Programmatic Partnerships','Strategic Negotiation','Sales Management','Mobile Video','Advertising','Market Research','Public Speaking','Competitive Analysis','Partnership Development','Media Management','Digital Advertising','Marketing Strategy','Leadership'],
questions':['How did Derrius Clark develop his expertise in strategic partnerships within the digital media space?','What are the key strategies Derrius Clark employs in sales team building and management?','In what ways has Derrius Clark contributed to the development of programmatic partnerships at Taboola?','What insights can Derrius Clark share regarding the evolution of digital media over the last decade?','How has Derrius Clark leveraged his educational background to excel in his sales and business development career?'],
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.