Derrick Daye

Derrick Daye is a seasoned professional with a rich background in business and brand strategy, having collaborated with numerous global thought leaders and businesses from over 200 brands across various industries.

As the founder of The Blake Project, Derrick leads a brand consultancy focused on strategic journeys to enhance value, unlock potential, and make informed decisions for a competitive future.

His current mission for 2022 involves expanding The Blake Project's reach to cater to businesses in APAC and EMEA, actively seeking partnerships with consultancies and agencies in these regions.

Derrick's core competencies span a wide range of areas including Brand Consulting, Consumer Insights, Growth Strategy, Brand Storytelling, Brand Management, and more.

He holds a Master of Business Administration (MBA) with a focus on Management, Strategy, Marketing, and Finance from the University of Southern California - Marshall School of Business.

Throughout his career, Derrick has held various prominent roles such as Managing Partner at The Blake Project, Advisor at Nasdaq Entrepreneurial Center, and Guest Lecturer at University of California, Los Angeles.

He has also been involved in organizing events like The Un-Conference: 360 Degrees of Brand Strategy for a Changing World and has contributed as a Publisher at Branding Strategy Insider.

With a diverse background that includes positions such as Director of Business Development at Saatchi & Saatchi and Broadcast Journalist at American Forces Network, Derrick brings a wealth of experience to the table.