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Deren Baker
President, Emerging at Flywheel a leading cloud-based digital commerce platform across the world’s major digital marketplaces.
Deren Baker is the CEO of Flywheel Ventures, which is part of the Flywheel Commerce Network under Omnicom. In his role, he focuses on enhancing brand growth in social commerce platforms like TikTok Shops and the Walmart Marketplace.13
Background and Experience
- Previous Roles: Before becoming CEO, Baker was the President of Flywheel’s emerging portfolio of solutions and also served as CEO of Edge by Ascential. He has a background in various roles at Travelocity over five years.14
- Education: He holds a Bachelor of Arts from Vanderbilt University and an MBA from the Fuqua School of Business at Duke University.1
Skills and Specialties
Baker specializes in analytics, big data, retail, consumer packaged goods (CPG), and travel industry marketing analytics.2 His expertise is particularly relevant in the fast-evolving landscape of digital commerce.
For further details, you can view his LinkedIn profile here .2
Highlights
Jul 27 · cpgguys.com
The 411 on TikTok Shops with Flywheel's Deren Baker & Molly O ...
Sep 22 · Exhibition World
Ascential reports growth for Cannes Lions and Money 20/20 - Exhibition World
Jan 30 · AdExchanger
Jumpshot's Ill-Fated Journey From Grandma-Safe PC Protection Tool To Privacy Poison - AdExchanger