Derek Shin

Derek Shin is a seasoned marketing professional with over 7 years of experience in FMCG marketing, specializing in strategy planning, demand forecasting, scenario planning, trade activation, digital activation, e-commerce, and offline activation.

He obtained a Bachelor of Science in Business Administration from Boston University and a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management.

Currently pursuing an MBA and is part of the Class of 2022 at Northwestern University's Kellogg School of Management, Derek Shin has held various significant roles at British American Tobacco, including Head of Social and Digital, Head of Trade Activation, Demand Planning Manager, Demand Planning Executive, Trade Operations Manager, and Management Trainee.

His diverse professional background also includes serving as a Sergeant in the Republic of Korea Army, showcasing his leadership and discipline.

Derek Shin's expertise lies in FMCG marketing, strategic planning, digital marketing, trade activation, demand forecasting, and e-commerce, making him a valuable asset in the field.