Derek Roberto

Building, growing, and managing content, digital media, and strategic partnerships.
Summary
Derek Roberto is a seasoned content and digital media executive with a unique blend of left and right brain thinking applied to the entertainment, digital, and brand management sectors, with a recent focus on family and kids entertainment.
He excels in creating and executing innovative global brand content strategies, spanning content development, production, distribution, monetization, and licensing. Derek is also a content enthusiast with a profound appreciation for movies, TV shows, series, animation, games, news, and music, demonstrating a deep understanding of the creative process.
With over 15 years of production and leadership experience, Derek has been a brand evangelist, nurturing strategic partnerships with top creative collaborators to deliver and optimize global multi-platform content and digital entertainment solutions, including mobile apps, games, videos, and social media engagements.
His impressive portfolio boasts collaborations with renowned talents like Pink, Missy Elliott, Lil Wayne, Arcade Fire, and Miley Cyrus, alongside digital giants such as YouTube, Facebook, Apple, and leading game developers like Ubisoft, Miniclip, and Jam City. Brands like Pepsi, GM, Honda, Apple, as well as popular kids' brands such as Hasbro, Mattel, Snoopy/Peanuts, and Strawberry Shortcake have also benefited from Derek's expertise.
Derek has a proven track record of enhancing brand revenue, loyalty, and value by aligning content with brand identity, leveraging partnerships, and fostering cross-functional teamwork across marketing, sales, consumer products, finance, and legal departments.
Some of Derek's notable achievements include nominations at the 2018 Kidscreen Awards, YouTube certification in Audience Growth, recognition from the National Diversity Council for Multicultural Leadership in 2013, and accolades like the Tillywig Top Fun Award for the Strawberry Shortcake Card Maker Dress Up App. He has also been associated with award-winning music videos, including Katy Perry's 'Firework' winning MTV Music Video of the Year in 2011 and Pink's 'So What' winning Best Music Video at MTV Australia.
Derek Roberto holds an MFA from the School of Cinematic Arts at the University of Southern California and a BA in Government and International Relations from Georgetown University.
His professional journey includes roles such as Managing Director at Advertising Production Resources, VP Content at Discovery Digital Ventures, VP Content, New Media & Entertainment at Iconix Brand Group, VP Content, New Media & Entertainment at Peanuts Worldwide, VP New Media at American Greetings Entertainment, Director of Production at Radical Media, and various production roles at leading production companies.
With a wealth of experience and a passion for creative and strategic brand content development, Derek Roberto continues to make significant contributions to the media and entertainment industry.