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Derek Ooi
Digital Analytics Expert at LeasePlan Digital. Mentor at 500 Startups. Defining & tracking KPI for growth and optimization.
Derek Ooi is an experienced professional specializing in establishing robust analytics frameworks for data-centric marketing and product management endeavors. With a profound understanding of strategy, planning, and technical aspects, Derek ensures the collection of precise and clean data, empowering stakeholders to make informed decisions that drive business growth. His proficiencies span across Digital Analytics, Marketing Analytics, Marketing Tech, Product Analytics, Analytics Audit & Architecture, Data Collection, App Analytics, Systems Integrations, and Reporting. Derek is well-versed in various tools such as Google Analytics, Google Tag Manager, Google Data Studio, Mixpanel, Amplitude, Adjust, Appsflyer, Branch.io, and SQL.
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Location
Amsterdam, North Holland, Netherlands
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