Derek Loyer

Derek Loyer is an experienced professional passionate about helping teams unlock their potential and drive asymmetrical growth in marketing, business analytics, IoT products, and data science.

Derek and his team utilize the BITES framework, combining hypothesis-based problem solving, Agile principles, and approachable AI, to empower product and marketing teams in making informed decisions that align with business objectives.

With a strong focus on data-driven strategies, Derek assists in identifying relevant marketing and product data, processing it efficiently, and leveraging AI to enhance business analytics and IoT projects, ultimately enabling clients to optimize their operations through machine learning and AI.

As a versatile team leader with an entrepreneurial mindset, Derek has a proven track record of success in implementing Agile methodologies, understanding customer needs, and driving concepts from ideation to profitable business units.

Having led global teams in diverse industries such as IoT, software, semiconductor, and automotive, Derek excels in strategic planning, innovation, team building, and AI/ML, thus contributing significantly to the success of various organizations.

His educational background includes a BSEE in Electrical Engineering, Mathematics, and Computer Science from Western Michigan University, as well as studies in Artificial Intelligence and Machine Learning Specialization at Stanford University, and an MSE in Electrical Engineering from the University of Michigan.

Throughout his career, Derek has held key roles such as Co-Founder at nanochomp, Director - IoT, Director of Product Management, Marketing Director, Product Line Manager, and Business Development Manager at Cree, showcasing his expertise in marketing strategy, analytics, product management, and business development.

Additionally, his experience includes positions at Nichia Corporation, Mahle, and Aisin, where he contributed to product development, marketing initiatives, and electrical engineering projects, highlighting his proficiency in diverse areas of the industry.

Derek Loyer's skills and interests span across entrepreneurship, strategy development, innovation, team leadership, AI/ML, IoT, Agile Marketing, software platforms, PSM, PSPO, and Product Ownership, making him a valuable asset for organizations seeking expertise in these domains.