Derek Johnson

Entrepreneurial Hobbyist

Derek Johnson is a notable entrepreneur and the Chief Innovation Officer at Tatango, a company he co-founded in 2007. Initially known as NetworkText, Tatango was established to enhance communication among college students, particularly within fraternity and sorority groups. The service evolved into a leading platform for SMS marketing, allowing organizations to send text messages to their members effectively.1 2

Career Highlights::

Founder and CEO: Johnson served as the CEO of Tatango until 2022, when he transitioned to the role of Chief Innovation Officer as Kevin Fitzgerald took over as CEO.1 3
Innovative Contributions: Under his leadership, Tatango has grown significantly, launching various services and features that cater to political messaging and fundraising through SMS. The company has been recognized for its impact on political campaigns, especially during elections.1 2 4
Recognition: Johnson has been featured in several prominent publications, including The Wall Street Journal and Forbes, highlighting his contributions to the field of mobile marketing.1 2

Derek Johnson's expertise lies in SMS marketing, innovation in communication technologies, and strategic growth within the mobile marketing industry. He continues to play a pivotal role in shaping Tatango's future direction and offerings.