Derek Gulbranson

Derek Gulbranson is an experienced UX design professional currently serving as a UX Design Lead at Apple. With over 15 years of experience in the field, he has established himself as a skilled and innovative designer in the tech industry.2

Professional Background

Derek Gulbranson has a diverse background in user experience design, having worked on various web and mobile products throughout his career. His expertise includes:

• UX Leadership: He has held leadership positions, including Director of User Experience at HubPages, where he was responsible for improving user satisfaction among a community of 50,000 published authors.1
• Research-Led Design: Gulbranson is known for implementing research-led design processes, incorporating user feedback and iterative design approaches in his projects.1
• Tool Proficiency: He is experienced with a broad set of tools and processes that help in understanding stakeholder needs, generating insights, and developing ideas.3

Notable Projects

At HubPages, Gulbranson led a significant UX design project aimed at incentivizing users to create longer content. This project showcased his approach to design, which included:

• Conducting stakeholder meetings to gather goals and assumptions
• Creating wireframes and prototypes
• Performing user interviews and incorporating feedback
• Iterating through multiple design rounds, from wireframes to final compositions1

Design Philosophy

Gulbranson appears to favor a data-driven and user-centric approach to design. He has proposed ideas such as:

• Providing authors with access to data that motivates content recommendations
• Implementing visual feedback mechanisms to guide users towards creating more comprehensive content1

Social Media Presence

Derek Gulbranson maintains a presence on social media platforms:

• His Twitter handle is @derek73, where he occasionally shares insights about UX design trends and processes.4
• He has a LinkedIn profile under the username derekgulbranson, which likely contains more details about his professional experience and accomplishments.

As a UX Design Lead at Apple, Derek Gulbranson likely plays a crucial role in shaping user experiences for some of the world's most popular tech products, drawing on his extensive experience and innovative approach to design.