Derek Gleason

Derek Gleason is the Content Lead at Shopify, where he plays a pivotal role in developing and managing the company's content marketing strategies. His responsibilities include publishing approximately 90 long-form posts annually focused on data-driven marketing and overseeing a library of nearly 700 existing posts.34 Gleason emphasizes the importance of creating authoritative content that aligns with business goals and effectively engages audiences.

Professional Background

Before joining Shopify, Gleason spent nearly four years at a digital marketing agency, where he specialized in content marketing strategies and SEO for notable clients, including Land O’Lakes and Twitter.36 His expertise spans various aspects of content creation, including editorial processes, analytics, and operational efficiencies.

Skills and Contributions

Gleason is recognized for his technical content marketing skills and has contributed to several educational programs, including courses on content marketing research at CXL Institute. He advocates for a strategic approach to content that prioritizes quality and relevance over mere keyword optimization.135 His insights into effective content strategies have made him a sought-after voice in the marketing community.

Online Presence

Gleason is active on LinkedIn under the username derek-m-gleason, where he shares insights related to digital marketing and content strategy. His professional background reflects a commitment to enhancing the effectiveness of content marketing through data-driven practices.24