Derek Belay

Derek Belay is a prominent figure in the jewelry industry with over fifteen years of experience, specializing in e-commerce and various facets of business operations.

Derek is the founder and operator of KING ICE, a renowned jewelry brand inspired by streetwear culture, known for collaborations with prominent names like Snoop Dogg, The Game, and Notorious BIG.

He has a diverse skill set encompassing marketing, brand development, event coordination, creative design, sales, sourcing, finance, IT development, inventory control, and HR.

With a Bachelor of Arts in English Literature from Cal Poly Pomona, Derek has demonstrated a keen interest in creativity and business acumen, which is evident in his successful ventures.

KING ICE's extensive reach includes distribution through various well-known retailers such as Zumiez, Tillys, and Urban Outfitters, showcasing the brand's global influence in the fashion industry.