Dennis Schnittker

Dennis Schnittker is the Interim Assistant Vice President for University Communications at Florida State University (FSU), a position he has held since January 2021. He has a robust background in communications, particularly within higher education, and is skilled in areas such as crisis communications, media relations, and digital content production.

Professional Background

• Current Role: As Interim Assistant Vice President for University Communications at FSU, Schnittker oversees the university's communication strategies and initiatives aimed at enhancing its public image and outreach.

• Previous Positions:

  • Director of University News & Digital Communications (November 2013 - December 2020): In this role, he managed a team responsible for media relations and content creation, working closely with university leadership to promote FSU's academic and research achievements.
  • Director of Digital Content Production (May 2005 - November 2013): He supervised digital media efforts, producing news content across multiple platforms.
  • Coordinator, Educational Media/Communications (October 1999 - May 2005): He developed television and radio programming to promote the university.

Education

Schnittker holds a Bachelor of Arts in Journalism and Mass Communications from Iowa State University, which he completed between 1989 and 1993.

Skills and Expertise

He is recognized for his expertise in:

• Crisis communications
• Issues management
• Media relations
• Social media strategy
• Broadcast and print journalism

Schnittker's extensive experience in communications within academia positions him as a key figure in shaping FSU's narrative and engagement with various stakeholders.