Dennis Pettigrew

Dennis Pettigrew was a prominent Creative Director at The Basis Point, known for his extensive experience in the advertising and design industry, spanning over 20 years. He was recognized for his conceptual and design-focused approach, contributing to various integrated marketing campaigns for high-profile brands across multiple sectors, including technology, retail, and entertainment.3

Pettigrew played a significant role in shaping The Basis Point's brand since its inception in 2008. His colleagues described him as the "drummer" of their creative team, keeping the rhythm and tone of their projects aligned.12 Throughout his career, he received numerous accolades, including awards from The Clios and the ADDYs, highlighting his impact on the industry.

Tragically, Dennis Pettigrew passed away unexpectedly in March 2024, leaving behind a legacy of creativity and a family in need of support.12 His contributions to The Basis Point and the broader creative community will be remembered fondly by those who worked with him.