Dennis Chin

Dennis Chin is an experienced individual with a rich background in digital marketing and agency work, spanning over a decade.

He is a firm believer in the power of data-driven decision-making and advocates for using data as the foundation for media and tool investment choices to achieve tangible business outcomes.

Dennis emphasizes the importance of understanding the underlying reasons for a brand's existence, the purpose of a product, and the dynamics of the market before delving into data analysis to enhance media strategies.

He highlights the evolving role of agencies and the necessity for them to shift from traditional operations to becoming true business partners who provide consultancy services.

In the contemporary landscape of digital marketing, Dennis recognizes the significance of data aggregation and analysis across various platforms, including third-party media sources, social listening tools, search intent data, advertising interactions, and a brand's own customer relationship management system, to offer comprehensive business insights. This approach enables agencies to engage in a broad spectrum of consultancy services, from trend prediction to communication strategies and brand positioning.

With an educational background in Communication, PR, Marketing, Media, and Journalism from Hong Kong Baptist University, Dennis Chin has held key positions in reputable organizations such as iProspect, Starcom MediaVest Group, Sizmek, Jiepang.com, and AsiaPac Net Media Limited.

His roles have included Business Director at iProspect, Associate Director Client Services at iProspect, Associate Digital Director at Starcom MediaVest Group working with prominent brands like P&G, VISA, and UBS, Senior Account Manager at Sizmek, Head of Jiepang for Hong Kong, Taiwan, and Guangzhou, and Sales & Business Development Manager at AsiaPac Net Media Limited.

Driven by a passion for utilizing data to enhance agency performance and provide valuable business insights, Dennis Chin invites like-minded individuals to join him on this journey of elevating agency work through data-driven strategies.