Matt Miller

Matt Miller is the President and CEO of the Association of Independent Commercial Producers (AICP), a position he has held since April 1994. Under his leadership, AICP has become a significant voice for independent companies involved in the production and post-production of commercials across various media, including film, video, and digital formats. AICP's members account for approximately 80% of commercial advertising production in the United States.235

Professional Background

Before joining AICP, Miller served as the Director of Member Service at the Association of National Advertisers (ANA) from December 1989 to April 1994. In this role, he oversaw multiple policy-setting committees and contributed to collective bargaining efforts within the industry.12

Contributions and Insights

Miller is recognized for his advocacy in the advertising production sector. He frequently discusses industry trends, including the impact of technology and artificial intelligence on talent development and production processes. He emphasizes the importance of nurturing talent within production companies while adapting to technological advancements.23 His insights have made him a sought-after speaker at conferences and on media platforms where he addresses contemporary challenges in advertising.34

Current Focus

In recent discussions, Miller has highlighted how the advertising landscape is evolving, particularly with brands increasingly building in-house production capabilities. He notes that this shift alters traditional relationships between agencies and production houses, creating new dynamics in how marketing communications are executed.35

Miller's extensive experience and leadership have positioned him as a key figure in navigating these changes within the advertising industry.