Denise Figueiredo

Denise Figueiredo is a dynamic and creative professional with over 25 years of experience in Marketing and Innovation, specializing in beauty and cosmetics.

Her expertise lies in developing and managing brand architecture, particularly showcased in the successful relaunch of the Natura brand in Brazil and Latin America, emphasizing sustainability and beauty.

With international experience as the general manager of Natura in France, Denise led the company's first Omnichannel experience, integrating Direct Sales, Concept Store, and online sales.

Her skills include marketing, branding, innovation, communication, strategy, sustainability, collaborative and inclusive management, project management and implementation, as well as P&L analysis.

Denise Figueiredo holds a degree in Social Communication from Faculdade de Comunicação Helio Alonso, an Executive MBA with a focus on Management from Fundação Dom Cabral, and Formação de Executivos from Ibmec.

Throughout her career, Denise has held key positions at renowned organizations such as Avon Cosmetics SA and Natura, where she served as Director of Brand, Director of Innovation, Director of Business Units, and General Manager of Natura in France.

Her contributions have significantly impacted the beauty and cosmetics industry, and her strategic mindset and collaborative approach have been instrumental in the success of various projects and initiatives.