Denielle Finkelstein

Denielle Finkelstein is a dynamic entrepreneur and business leader who co-founded UNICORN, a company dedicated to revolutionizing period care.12 She serves as the Co-CEO alongside her cousin and business partner, Thyme Sullivan.3

Career Background

Before co-founding UNICORN, Denielle had an extensive career in retail and merchandising:

• Senior Vice President and General Merchandising Manager at Talbots (2015-2018)
• GMM/VP North America and Vice President - International at Kate Spade (2012-2015)
• Senior Director of Factory Merchandising at Coach (2011-2012)
• Various leadership roles at Ann Taylor, including Divisional Vice President and Divisional Merchandise Manager (1996-2009)1

Founding UNICORN

In 2018, Denielle and her cousin Thyme Sullivan left their executive careers to start an organic period product company.3 Their initial venture was called "TOP The Organic Project," which they later rebranded as UNICORN.12

The company's mission is to make period care products accessible to all women and girls, addressing the issue of period poverty. Their innovative approach involves installing UNICORN dispensers in restroom stalls, placing period products where they are needed most – right next to toilet paper.3

Education

Denielle holds a BA in Art History and Mathematics from Union College (1994-1998) and has completed the Diverse Executive Business Program at The Tuck School of Business at Dartmouth.1

Leadership Style and Expertise

Denielle is known for her:

• Strategic thinking and business acumen
• Focus on customer experience and innovation
• Ability to lead cross-functional teams
• Expertise in brand development, merchandising, and marketing
• Passion for mentoring and developing team members1

Her entrepreneurial journey with UNICORN demonstrates her commitment to creating social impact while building a successful business. The company has gained recognition for its innovative approach to period care and its mission to end period poverty.24