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    Demi Marchese

    CEO of 12th Tribe, Fashion Lifestyle Brand

    Demi Marchese is the founder and CEO of 12th Tribe, a women's fashion lifestyle brand based in Los Angeles, California.4 She started the company in September 2016 and has grown it from a small operation to a multi-million dollar business.34

    Some key points about Demi Marchese:

    • She graduated from San Diego State University with a degree in Communications in 2014.4

    • After college, she initially wanted to work for Nasty Gal but didn't get the job. This disappointment motivated her to start her own fashion business.12

    • 12th Tribe began with Demi selling clothes out of her bedroom, which eventually grew into an office in LA where she now runs the company.1

    • The brand is inspired by Demi's travels to eleven countries while studying abroad, combining fashion and travel influences.1

    • Demi has also worked as a freelance wardrobe stylist, with clients including high-profile names like Nick Jonas and international models.4

    • She's known for her hands-on approach to customer service, often personally connecting with customers and building relationships.2

    • Demi emphasizes the importance of perseverance and not comparing oneself to others as key factors in her entrepreneurial success.12

    • Under her leadership, 12th Tribe has grown to generate revenue in the eight figures, according to her professional profile.5

    Demi Marchese has built 12th Tribe into a successful e-commerce fashion brand through her determination, customer-focused approach, and ability to adapt and grow from challenges.23

    Highlights

    Apr 8 · ktla.com
    12th Tribe's Demi Marchese talks trendy festival fashion - KTLA
    Apr 12 · podcasts.apple.com
    Demi Marchese, Founder of 12th Tribe - Apple Podcasts
    Demi Marchese – Turning a "No" into a Fashion Empire
    Demi Marchese – Turning a "No" into a Fashion Empire
    Nov 27 · voyagela.com
    Meet Demi Marchese of 12th Tribe in Culver City - Voyage LA
    Meet Demi Marchese of 12th Tribe in Culver City - Voyage LA
    Nov 21 · youtube.com
    Building Your Tribe with Demi Marchese | Founder of 12TH TRIBE
    Building Your Tribe with Demi Marchese | Founder of 12TH TRIBE
    Real Talk With Demi Marchese, Founder of 12th Tribe
    Real Talk With Demi Marchese, Founder of 12th Tribe

    Related Questions

    What inspired Demi Marchese to start 12th Tribe?
    How does Demi Marchese's yearly treasure hunt trip influence her product selection?
    What challenges did Demi face when starting 12th Tribe?
    How does Demi maintain personal connections with her customers?
    What advice does Demi give to aspiring entrepreneurs?
    Demi  Marchese
    Demi  Marchese, photo 1
    Demi  Marchese, photo 2
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    Experience

    CEO at 12th Tribe since September 2016
    Wardrobe Stylist at Freelance; Marketing and Event Planning Intern at San Diego Magazine; Sales/Marketing at Tootsies Shoe Market; Style Editorial Intern at Diablo Magazine

    Education

    B.A. in Communications from San Diego State University (2010 - 2014), International Marketing at University of New Haven (2013)

    Location

    Anaheim, California, United States