Delphine Parlier

Delphine Parlier is a naming and branding expert, renowned for creating brand names, company names, and managing corporate rebranding efforts.

As the Founder and CEO of Timbuktoo, Delphine has a rich portfolio of naming projects including wines, pharmaceuticals, events for Harley Davidson, ranges for major companies like Yves Rocher, La Poste, and Fnac-Darty, as well as rebranding endeavors such as the European transition of Veepee (formerly Vente-privée).

With a background in brand strategy from BBDO, Wieden+Kennedy, and Publicis, Delphine's expertise extends to name creation, intellectual property, domain names, and linguistics, providing a unique and holistic approach to brand naming processes.

Delphine's methodology at Timbuktoo involves a strong legal component, incorporating trademark lawyers into the naming process, as well as a collaborative approach to involve teams in brand research projects, fostering team spirit and project engagement.

At the core of Delphine's philosophy lies the belief that successful brand naming is fundamentally driven by human dynamics, a principle she has mastered over time to ensure the success of her naming missions.

Delphine Parlier's educational background includes studies at Lycée Sainte-Geneviève and Magistère de Sciences de Gestion at Université Paris Dauphine.

She has held key positions in prestigious organizations such as Présidente Les Premières IDF at Les Premières, Co-fondatrice et dirigeante at QUENSIS specializing in naming creation and linguistic engineering, and roles in top advertising agencies like McCann Worldgroup, PUBLICIS in Paris & Moscow, Wieden + Kennedy, and BBDO Worldwide.