San Jose State University

Foothill College

Senior Business Development Manager at VCN Media LLC

Chicago, Illinois, United States

VCN Media LLC

Senior Business Development Manager

Experienced in online media buying and selling strategies (PPC, display, email and coregistration) across the B2B technologies to reach the highest number of people in the target audience at the lowest possible cost. Highly proficient in lead generation, pay-for-performance marketing and tracking online traffic and conversions.- Deliver quality traffic (new and recurring users or panelists) to the campaign websites based on the target demographics that are needed by the advertisers.- Keep abreast of current developments in the online marketing environment, trends, social media, web technologies, shopping and community programming to best serve the objectives of the company and adjust plans accordingly; must be well-versed in what competitive and complimentary sites are doing.- Stay abreast of search engine marketing trends and industry research figures (distribution and audience) to be able to quickly integrate new methodologies.- Make decisions to modifications to the internal web properties as requested, including landing pages, email design changes, copy changes and other enhancements as requested.- Prepare and analyze reports of the daily and monthly revenue, spend and profit margin.- Continually monitor, track, evaluate and report web marketing results and strategize on ways to improve them.- Implement and streamline analysis of site traffic, performance and effectiveness in relation to advertising campaigns.- Be responsible for daily and monthly site traffic goals and site retention metrics.- Design pages, text content and overall marketing message and promotional strategy for online channels.- Build long-term partnership with both advertisers (media vendors/suppliers) and publishers (media sales companies).- Reach out to new companies, partners, advertisers and publishers for any new opportunity for the growth of the company.For any business development inquiries, please contact me at <a href="mailto:delicia@engageiq.com">delicia@engageiq.com</a>.

EngageIQ

Marketing Specialist

Internship in assisting the communication and development program of the company for its marketing purposes. Unity Care Group is a non-profit company that benefits young foster teens and families.* Assisted the development team of the company for minor logistic needs for the annual fundraising event YouthLive! gala.* Contributed to the event content of the previously said gala; such as interviews, volunteer logistics and invitation purposes.* Rewrote and revised the success stories of former foster teens and families that benefit from Unity Care offered programs for fundraising purposes.

Unity Care

Marketing Intern

Managed to make sales for the non-profit university newspaper, Spartan Daily.* Organized daily phone calls, questions, and services from prospective clients.* Informed the potential clients about the advertising rates in Spartan Daily.* Managed to follow up with previous clients and maintained good relationships with them.* Provided information in the media kit and special offers to the daily’s regular and new clients.* Tracked every contract that was made for quality services.* Established new connections by conducting new clients for Spartan Daily.* Worked well with the daily’s advertising creative manager to support the client’s ads.

Spartan Daily

Spartan Daily Advertising Staff

Tutored Elementary Algebra, Intermediate Algebra, Pre-Calculus, and Statistics in the Disability Center of Foothill College.* Assisted students with learning disabilities to excel in the math courses they were enrolled in.* Communicated different types of problem-solving methods to most of the learning problems.* Provided individual support services in special education in math courses for students with learning disabilities.

Delicia Wijaya