University of Wisconsin-Madison

Consumer & Marketing Insights Manager at Del Monte Foods, Inc.

MarketVision Research

Research Director, Qualitative

Consumer research/learning plan design
Execution of research: discussion guide/questionnaire writing, moderation (virtual, in-person, online), analytics, report writing & storytelling, recommended actions based on insight. 
Workshop design & facilitation (ideation, share outs, insight activation sessions)

Self Employed

Insights & Strategy Consultant

Build a deep understanding of our consumer/customer base & act as a champion for identifying and advocating for teams to build experiences that are anchored on our consumers’ needs and preferences. 
Be an integral part of the Consumer Insights team by helping to develop and execute the consumer insights learning plan. 
Work closely with cross-functional teams to define the most important research questions, design methodologies, lead research, facilitate synthesis to get to compelling insights, and finally turn the insights into action.
Build a deep and nuanced understanding of our current and potential future customers to identify opportunities and risks for marketing strategy and product innovation and for the overall business.
Conduct comprehensive qualitative and quantitative consumer research around brand positioning, product development and usage, advertising development, pricing research, claims research, consumer segmentation, brand perceptions, lifestyle trends, competitive analysis, and larger industry trends.
Be part of the most impactful decisions for Curology - Break through the noise of data and translate research into actionable insights and develop strategic recommendations.

Curology

Consumer Insights Manager

Manage insights development for the Consumer Frozen & Vegetable businesses, partnering with teams to drive those businesses forward. Leverage a full range of insight-generating tools, mine data, and translate consumer knowledge into actionable insight that enables the team to guide business strategies, make better business decisions, and solve business challenges. Collaborate with innovation team to develop a pipeline of innovation products. Effectively manage multiple projects with multiple partner teams.

Del Monte Foods, Inc.

Consumer & Marketing Insights Manager

Global insights and foresights for the $1B Glad brand (waste management and food storage), supporting both base and innovation. Primary responsibilities include: brand health, consumer experience (CX), brand, shopper, and innovation insights, as well as media.

The Clorox Company

Associate Global Insights Manager 

Conducted secondary research to develop a white paper on agile marketing research and its implications for the marketing research industry, corporate marketing research departments, and marketing research professionals. Created proof of concept agile marketing research pilot study to test agile methodology.

Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

Student Consultant - Project Assistantship

Recommended and successfully pioneered new methodology to gain consumer feedback for the innovation process. As a result, other channels adopted this methodology and successfully implemented it into their research. Recommendation reduced research expenses and improved recruitment of consumers while maintaining integrity of the insights
Researched and led innovation process for K-12 channel to better understand a way into the lunchtime day part. Extracted insights from ideation and consumer interviews to determine key design principles needed for success. Presented recommendation to leadership and the recommended design principles were integrated into plans for developing products
Managed K-12 consumer segmentation analysis with selected vendor while creating an activation plan to bring the segmentation to fruition within the division. Based recommendation on research conducted via interviews. Presented recommended activation plan to leadership team. The activation plan will serve as the launching point for the segmentation

General Mills

MBA Global Consumer Insights Intern

The first part of the project included exploring the effects of paid, owned, and earned metrics on total sales through statistical modeling and secondary research. Provided recommendations and guidance for future ad spending. 

The second part of the project related to creating a data visualization tool that could be leveraged across all brands. This required in depth interviews of key internal stakeholders to fully understand the most pertinent measures. The end product provided recommendations regarding the look, content, and key attributes of a successful data visualization tool.

Uses demographic reporting, market sizing, and forecasting tools to perform market analyses. Analyzes data to identify insights and trends. Prepares and designs spreadsheets, graphics, and maps for presentations. Analyzes and interprets information from state and national databases. Coordinates and understands consumer data for use in tracking, profiling, and targeting business development opportunities. Assists in the business development and market research initiatives. Monitors and communicates health care trends and current events. Assists with annual updates of environmental assessments and service line assessments. Provides support for service line and program development. Works with senior leaders as directed on custom research and project requests.

Froedtert Health

Planning Analyst II

Responsible for supporting service line, corporate, business development, market research and strategic planning efforts, as well as ensuring reliable reporting of data. Create and maintain spreadsheets and databases providing analysis and interpretation of the information to customers. Responsible for researching and analyzing health care trends in support of annual environmental and market assessments.

Planning Analyst

Lead non-exempt associates to strive for and deliver a First Customer Focus in the service, sale or support of Kohl's Customers.
Develop staff through coaching, providing performance feedback, providing effective performance assessments, and establishing performance development plans in tandem with analyzing measurable outcomes.
Act impartially to coordinate open and honest communication between Associates and other areas/teams within the business.
Assisted in the data research, analysis and implementation of the Milwaukee RMO Work Life Scheduling Initiative which resulted in improved contact and promise rates as well as associate satisfaction.
Created a Team Lead Manual to produce consistent business practices for current/future Team Leads.
Designed an on boarding process for non-exempt associates to ensure an increased success rate and performance confidence with lateral transitions within the department.
Partnered with Management in the planning and execution of the Internship program in RMO and viewed as point of contact for Credit Interns.

Kohl's Department Stores

Risk Management Operations Coordinator

Assisted in the recruitment process at UW-Madison Career Fairs to enhance the selection of top quality candidates for the Kohl's Summer Internship Program.

Deisha Stanke