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Deirdre O'Reilly
Head of Customer Insights & Behaviour Change at Highways England
Deirdre O'Reilly is currently the Head of Customer Insights and Behaviour Change at National Highways, previously known as Highways England. In her role, she focuses on understanding customer needs and driving behavioral change to enhance road safety and accessibility. O'Reilly has been instrumental in initiatives that address the experiences of neurodiverse drivers, particularly in relation to how they navigate the road network.12
Her background includes a successful secondment to Highways England, where she developed strategies to improve customer engagement and safety outcomes. O'Reilly is also a member of the Board of Trustees for the Road Safety Trust, highlighting her commitment to road safety advocacy.345
O'Reilly's work involves leading research projects that inform policy and practice within the mobility ecosystem, ensuring that diverse user experiences are considered in road network planning and development.26
