Deepa Iyengar

Deepa Iyengar is a highly successful marketing professional with over 15 years of experience in the Market Research industry and 5 years in Marketing/Business Development.

She holds MBAs in Marketing & International Business and a Masters in International Relations from reputable institutions, showcasing a strong academic background.

With expertise in quantitative and qualitative studies in market research, Deepa has experience on both supplier and buyer sides of the business, spanning domestic and global research markets.

As an exceptional leader, Deepa possesses proven people management skills, strong analytical capabilities, and excellent organizational and communication skills.

Her specialties include Quantitative & Qualitative research in various industries such as Entertainment, Pharmaceuticals, Consumer Goods, Technology, Food/Food Service, Government, Non-Profit, Financial, Utilities, and more.

Areas of expertise for Deepa encompass Branding, New Product Development, Innovation, Pilot/Concept Testing, Advertising, U&A Studies, Customer Satisfaction, and Tracking Studies.

Throughout her career, Deepa Iyengar has held significant roles including Vice President - Lead, Technology at Ipsos, Vice President User Experience at Ipsos, Vice President at GfK, AVP at GfK, Senior Director of Research at E-Poll, Engagement Manager at IMS Health Consulting, Consumer Insights - Consulting Lead at McDonald's Corporation, and Senior Research Manager at Ipsos North America.