Deena Suffin

Deena Suffin is the Co-Founder and President of Route 66 Productions, Inc., a prominent production resource and marketing firm established in 1995. Based in Rancho Mirage, California, Suffin has played a pivotal role in the company's development and success over nearly three decades.

Professional Background

Route 66 Productions, Inc.:
Under her leadership, Route 66 Productions has specialized in brand and product launches for various sectors, including high-tech, automotive, and entertainment industries. The firm is particularly noted for its extensive experience at major industry events; it has produced more Hall H panel discussions at San Diego Comic-Con than any other production company and has been a key player at CinemaCon, Hollywood's leading B2B outreach event. Notably, Suffin's team was instrumental in launching the MINI brand in North America and has organized numerous launch events globally. In response to the pandemic, they adapted their services to produce virtual events across multiple platforms, ensuring that their clients' creative visions were realized despite challenges posed by COVID-19.1

Previous Experience:
Before co-founding Route 66 Productions, Suffin held several significant positions:

• VP of Production at McDougall Creative (1993-1994)
• Executive Staging Producer at MultiMedia Presentations, Inc. (1986-1992), where she managed staging for corporate events worth approximately $9 million annually.
• Production Stage Manager for Bob Jani Productions (1990), overseeing a major New Year's Eve celebration broadcast live to Singapore and Japan.
• Producer at Caltech (1986-1988), where she produced musicals involving students and faculty.
• Assistant Casting Director at Aaron Spelling Productions (1984-1985), marking her entry into the entertainment industry.1

Education

Suffin earned her Bachelor of Arts degree in Theater Arts from the University of California, Los Angeles (UCLA), graduating between 1981 and 1984. This educational background laid the foundation for her extensive career in production and event management.1

Overall, Deena Suffin's extensive experience and leadership have significantly impacted the production landscape, particularly in event management for high-profile brands and entertainment events.