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Deeksha Nijhawan
Lead, Creative Content and Synergy, SPOTLIGHT@Times Internet
Deeksha Nijhawan is a seasoned communications expert, brand manager, creative producer, and features writer with a robust experience of over 14 years in the broadcast and digital media industry.
Currently, Deeksha plays a pivotal role in driving creative strategy for branded content across key news websites like TOI, ETimes, Economic Times, and more under the Times Internet umbrella.
Her blend of out-of-the-box thinking, brand-aligned ideas, and expert curation services have been instrumental in delivering measurable business outcomes for India's leading brands.
Deeksha's professional journey includes stints at prestigious news organizations such as India Today Group and NDTV, where she honed her skills in editorial, creatives, copywriting, new media, and digital media.
With a strong educational foundation from institutions like St. Stephen's College and International Management Institute, Deeksha brings a unique perspective to her role, balancing quick thinking with long-term strategic planning.
Her key competencies include video content generation and production, strategic business development, creative supervision, quality control, and effective team management with a constant focus on the bottom line.