Vincent Eterlet
Vincent Eterlet
Vincent Eterlet is a seasoned mobile app marketer with over six years of experience in user acquisition and app store optimization, spanning the entertainment, gaming, and e-commerce sectors. He has a further three years of expertise in paid social marketing, making him a versatile professional and leader in his field.
Vincent is an expert in various traffic sources, including Apple Search Ads, Facebook, Google UAC, Snapchat, and Programmatic marketing. Furthermore, he deploys specialized ASO techniques like keyword optimization and search boost to drive app store visibility and growth.
Vincent is a power user of several UA tools and platforms such as Appsflyer, Adjust/Kochava, Amplitude, Sensor Tower, Mobile Action, Search ads HQ, and BigQuery.
Vincent studied Business Administration and Marketing at INSEEC and MBA Institute, respectively. He is currently the Head of Mobile App & Paid Social Marketing at fuboTV, where he leads user acquisition and marketing strategies for the company's mobile app. Previously, Vincent worked as a Head of Mobile User Acquisition-Digital Marketing Manager at StoryArc Media, Mobile Growth Hacker-Campaign Manager at Cheetah Ad Platform, and Business Developer-Key Account Manager at PriceMinister.