DeDe Heid

DeDe Heid is the President of Heid Music Company, Inc., a family-owned music store located in Appleton, Wisconsin. The company has been operating since 1948 and is recognized as one of the Top 50 Music Retailers in the United States by Music Trades Magazine. Heid Music has five locations throughout Wisconsin and has received accolades as one of NAMM’s Top 100 Music Dealers.12

DeDe Heid holds a Bachelor’s Degree in Business Administration from the University of Wisconsin-Green Bay. She has been with Heid Music since 2011, serving in various roles including Marketing Director and Executive Vice President before becoming President in January 2022. She is also a co-founder of the Women of NAMM (WoN), an initiative aimed at promoting women's representation in the music products industry.3456

In her leadership role, DeDe emphasizes the importance of music education and community involvement, reflecting the company's mission to enhance quality of life through music.12